By the end of this book, you will know how to: • Create a consistent and engaging brand across social media
• Use social media for much more than just brand awareness
• Set up accounts with all the major social media accounts
• Build a rapport with your visitors and gain their trust
• Provide engaging content that people want to read and share
• Set up tools to automate a lot of the work and save you time
• Create synergy between your social media channels to drive more traffic and grow faster
• Use growth hacking to get even more traffic to your accounts
• Run competitions and other events to get more traffic
• Leverage events and competitions
• And more!
Social media marketing is an incredibly powerful tool and these days it is one of the single biggest factors that a marketer can use to build their digital empire. In fact, social media is often what really makes the difference between having a website and having such an ‘empire’. A website on its own can make you money and it can promote your business – but it takes more than that to build a brand and to have that ubiquitous presence that can help you to drive the maximum amount of traffic to your monetization systems. Social media allows you to interact with your audience, to get feedback, to hear suggestions and to communicate in a variety of different ways. It lets you build brand visibility and it lets you drive visitors directly to your site. This is why social media is so important and it’s why so many people and businesses are hopping on board. In fact, 66% of marketers believe that social media is a core part of their business (Salesforce), with 92% of respondents describing it as ‘important’ (Social Media Examiner). 38% of companies are looking to increase their spend in this area. 66% of businesses have a dedicated social media team according to Salesforce But unfortunately, despite this ubiquity of social media marketing, many of these companies are not actually getting the very most out of their marketing efforts. Many social media marketers simply don’t know how to allocate their resources with regards to social media and the result is that they often aren’t getting anywhere near the increase in profits and brand awareness that they could be from it.